How Do Copywriters Make Their Clients Happy?

When I started writing in the 80s, I didn’t show any of my copies to the clients until they are finished. However, two years ago, I took a different approach. I try to make my copywriting process interactive by showing the first draft so that my clients can tell me if they needed revisions.

I know how my clients hate surprises. So, when they get my first draft, they can already envision the final piece. Here are some of the simple tips, I have tried to eliminate surprises when writing copies for my clients.

  1. The first thing I do is listen to what my clients need, take notes, and ask loads of questions to clarify what is required. I don’t second guess what my client wants nor do I write what I think they should have.  I always ask what they want to achieve in this project.
  2. I keep my clients in the loop, so they will know where I am at the project.
  3. I write a few headlines and pick about three or four then email it to them. If my clients have suggestions, I try to make revisions to incorporate them. At this point, they already approved the revised headline and expect them when they get the first draft.
  4. Then I write the first draft of 500 words and submit for feedback and revisions if required. This will make my clients more comfortable because they immediately see that the copy is on the right track.
  5. If I don’t understand something, I ask my clients for some additional points for clarification. Most of the time, I incorporate his written answer into the copy and do a bit of editing for a smoother flow.
  6. For a technical product, I go through the resource material my clients provide to make sure that the copy is technically accurate. I write a couple of sentences about the product facts and submit them to my clients, so they can make corrections.  When I finally write the body copy, I insert the appropriate preapproved sentences. This makes my client happy because my description is accurate.
  7. If I am not sure whether I have fully grasped the concept of the copy I am writing about, I send them to my clients for correction. This will make sure that the copy is 98% correct. Fewer revisions are needed so the second draft turns around more quickly. The clients will feel happy because they feel they own the copy since they were part of the copywriting process.
  8. If you make a mistake, take responsibility and don’t try to bluff your way out of it. This will only make things worse.
  9. And the best part of it all is to say ‘thank you for your business.’ It doesn’t take a lot to thank them, so do it.

If you want to earn more money, keep your clients happy. Remember, this is a big part of marketing.

Do you have some tips to make your clients happy? Leave your comment below and let’s see how many different ways we can come up with.

How Do We Keep Our Copywriting Fresh?

It’s easy to fall into a rut if you’ve been a copywriter for some time because everything you write seems to sound the same. As a copywriter, I don’t want to create it, myself nor see stale writing on my desk from people I hire.

So, how do we keep our copywriting fresh?

Reading and exposure to other writer’s styles will help you write better. Read magazines, novels, and blogs to give you ideas, ideas to diversify your vocabulary, and show you fresh perspective to describe something without being boring. I love reading subjects beyond my usual range.

Some of the great places to pick up ideas are personal ads, product reviews and blog comments. I love to see what the customers and the common people are saying, and what they care about.

Go to crowded places – to hear other people talk and what they are saying. This will expose you to different points of view, and ways of thinking. It doesn’t even have to be related to your client’s product.

Avoid being “dated” – like using popular phrases because soon they become clichés and lose their freshness.

Learn About The Current Reading Habits – today fast pace life has contributed to the reduction of reading. People are busier and read less for enjoyment. They read shorter articles like do-it-yourself or how to materials, news, and more illustrated materials.

How Can We Command A Reading?

We don’t have to collect more pictures and write clever captions. We don’t have to write it short and crappy. Instead, we have to write with such clarity that even the busiest person will make time to read it.

I’ve been writing for as long as I can remember. Then again, I found it difficult to develop a writing exercise plan for myself at first. Even so, I try to learn a new word every day to add range of words that bring freshness to my copy. I have also developed the outlining skills to help improve my form and clarity. And, whenever I have an idea, I write it down because I know that it is the beginning of a great book, or article. I know there is so much to learn, and I have all the time in the world for it. Now I find it easier to step outside myself and write ideas in words that set my copy on fire.

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What is Freelance Writing: Opportunities in Professional Writing

You must have been wondering what is freelance writing all about.  Well, freelance writing is all about working as an independent contractor to maintain your passion for writing while building your portfolio. A freelance writer, work for several companies at the same time from the comfort of their home.

In the Internet today, there’s a huge and constant demand for independent contractor working as a freelance writer. Millions of websites are set up every day requiring millions of articles and blog posts. This immense and dynamic information network spurs an endless flurry of writing activity in hundreds of languages, industries and niches. Freelance writers represent most of the writing workforce worldwide.

On the other hand, you cannot expect to land a high-paying writing project all the time nor expect that every client project is made in heaven.  If you are confident about your competence in writing original, engaging and quality content, you can find sites that offer freelance writing projects.  And yet, there will be no shortage of competition, haggling over rates, turnovers or deadlines and rewrites. However, freelance writing adds a financial dimension to your talent.  If you have a blog, you can leverage this to your advantage to prospective employers. Continue reading What is Freelance Writing: Opportunities in Professional Writing