How Copywriters Keep Their Clients?

We all know that it’s easier to keep an existing client than getting a new one. We all know that the most challenging part is not the writing but keeping our clients. However, copywriters get lazy and it’s annoying when copywriters who have done a great work before will commit client losing blunders.

Clients don’t choose a copywriter based on “price” but “value.” And, the best way to improve your value is by providing excellent customer experience so that they will refer you to their friends.

Submit a first-rate copy

You can’t be lazy just because your client loved your first project. In fact, you have all the more reason to be pedantic in your research, proofreading, and editing. You can even spend a little more time than you used to. For me, it’s important to spend an extra hour of work to keep my client happy.  Remember that, the value of being paid is the ability to provide remarkable copy to make your client more profitable.

Meet deadlines

You have to submit on time, especially when this is the third time you’ve given the excuse why you didn’t submit your copy. It doesn’t matter if your sister is going through a divorce. Add a day or two to your deadline before you submit your articles to your clients to give you wiggle room. I tell you, they will be happy when you submit the articles earlier than promised. Don’t think it’s OK to miss deadlines because this is not negotiable. If you can’t keep it, look for another career.

Don’t complain.

We hire copywriters to help shoulder some of our marketing stresses. If you want a project, don’t complain about not having enough information, or a short deadline. If the parameters of the project don’t suit you, say so upfront. Don’t challenge the client’s parameters.

Ask the right questions

Learn to ask the right questions to help your project go more smoothly and know what to expect. If it’s not clear, build your assumptions based on your estimate and notify the client of the project in terms of the project your estimate is based on. Nobody likes surprises when work has to be carefully estimated and scheduled.

Stay in touch

Stay in touch to help put the client’s mind at ease. It can be unnerving for clients to send money and wait what a copywriter produces.

Follow up on your copywriting work

Let your client know that you’ve checked the website you’re writing to show that you’re genuinely interested in the project. In fact, I even proofread the website with no extra charge. I believe that this attention to details is valuable to them. After all, it’s all about making your clients happy, right?

Don’t be a real pain in the neck to work with like many freelance copywriters. Take a fresh look at how you’re treating your clients today.  If you want to discover about The World’s Best-Kept Copywriting Secrets, check this out.

How Do We Keep Our Copywriting Fresh?

It’s easy to fall into a rut if you’ve been a copywriter for some time because everything you write seems to sound the same. As a copywriter, I don’t want to create it, myself nor see stale writing on my desk from people I hire.

So, how do we keep our copywriting fresh?

Reading and exposure to other writer’s styles will help you write better. Read magazines, novels, and blogs to give you ideas, ideas to diversify your vocabulary, and show you fresh perspective to describe something without being boring. I love reading subjects beyond my usual range.

Some of the great places to pick up ideas are personal ads, product reviews and blog comments. I love to see what the customers and the common people are saying, and what they care about.

Go to crowded places – to hear other people talk and what they are saying. This will expose you to different points of view, and ways of thinking. It doesn’t even have to be related to your client’s product.

Avoid being “dated” – like using popular phrases because soon they become clichés and lose their freshness.

Learn About The Current Reading Habits – today fast pace life has contributed to the reduction of reading. People are busier and read less for enjoyment. They read shorter articles like do-it-yourself or how to materials, news, and more illustrated materials.

How Can We Command A Reading?

We don’t have to collect more pictures and write clever captions. We don’t have to write it short and crappy. Instead, we have to write with such clarity that even the busiest person will make time to read it.

I’ve been writing for as long as I can remember. Then again, I found it difficult to develop a writing exercise plan for myself at first. Even so, I try to learn a new word every day to add range of words that bring freshness to my copy. I have also developed the outlining skills to help improve my form and clarity. And, whenever I have an idea, I write it down because I know that it is the beginning of a great book, or article. I know there is so much to learn, and I have all the time in the world for it. Now I find it easier to step outside myself and write ideas in words that set my copy on fire.

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Smart Options in Copywriting Jobs

Copywriting jobs are today’s hot career opportunities that adapt conveniently to the fashion in which technology has changed the way we work. Global economy and business exigencies have encouraged companies to follow the growing trend on flexible labor and telecommuting. Indeed, the nature of work in copywriting jobs is suitable for telework and offers an exciting opportunity to choose your type of copywriting work, employer and type of business regardless of location. Are you ready for the virtual office?

As the traditional office is being replaced by instant messaging and new media, copywriters’ tasks are outsourced. In short, you work in a virtual office, from virtually anywhere, as base of operation for your copywriting service with clients. Typically, this means working at home without the hassle of driving through the rush of traffic. A virtual office is a time-saver and flexible working environment with flexible work schedule where you are in control of your time and writing output at end of the day.

Copywriting smartly

If you were born with a creative way with words – that get your readers into action, your copy will, undoubtedly, sell. It’s the kind of copywriting talent that achieves the business goals of your client. In turn, you will earn the trust of clients and make them retain your services or hire you for a regular job. As an entry level copywriter, however, you may narrow in on copywriting jobs in industry and niche familiar to you. On the other, owning a thick portfolio will give you the confidence to take on copywriting work in multiple categories. Continue reading Smart Options in Copywriting Jobs