How Do Copywriters Make Their Clients Happy?

When I started writing in the 80s, I didn’t show any of my copies to the clients until they are finished. However, two years ago, I took a different approach. I try to make my copywriting process interactive by showing the first draft so that my clients can tell me if they needed revisions.

I know how my clients hate surprises. So, when they get my first draft, they can already envision the final piece. Here are some of the simple tips, I have tried to eliminate surprises when writing copies for my clients.

  1. The first thing I do is listen to what my clients need, take notes, and ask loads of questions to clarify what is required. I don’t second guess what my client wants nor do I write what I think they should have.  I always ask what they want to achieve in this project.
  2. I keep my clients in the loop, so they will know where I am at the project.
  3. I write a few headlines and pick about three or four then email it to them. If my clients have suggestions, I try to make revisions to incorporate them. At this point, they already approved the revised headline and expect them when they get the first draft.
  4. Then I write the first draft of 500 words and submit for feedback and revisions if required. This will make my clients more comfortable because they immediately see that the copy is on the right track.
  5. If I don’t understand something, I ask my clients for some additional points for clarification. Most of the time, I incorporate his written answer into the copy and do a bit of editing for a smoother flow.
  6. For a technical product, I go through the resource material my clients provide to make sure that the copy is technically accurate. I write a couple of sentences about the product facts and submit them to my clients, so they can make corrections.  When I finally write the body copy, I insert the appropriate preapproved sentences. This makes my client happy because my description is accurate.
  7. If I am not sure whether I have fully grasped the concept of the copy I am writing about, I send them to my clients for correction. This will make sure that the copy is 98% correct. Fewer revisions are needed so the second draft turns around more quickly. The clients will feel happy because they feel they own the copy since they were part of the copywriting process.
  8. If you make a mistake, take responsibility and don’t try to bluff your way out of it. This will only make things worse.
  9. And the best part of it all is to say ‘thank you for your business.’ It doesn’t take a lot to thank them, so do it.

If you want to earn more money, keep your clients happy. Remember, this is a big part of marketing.

Do you have some tips to make your clients happy? Leave your comment below and let’s see how many different ways we can come up with.

How Copywriters Keep Their Clients?

We all know that it’s easier to keep an existing client than getting a new one. We all know that the most challenging part is not the writing but keeping our clients. However, copywriters get lazy and it’s annoying when copywriters who have done a great work before will commit client losing blunders.

Clients don’t choose a copywriter based on “price” but “value.” And, the best way to improve your value is by providing excellent customer experience so that they will refer you to their friends.

Submit a first-rate copy

You can’t be lazy just because your client loved your first project. In fact, you have all the more reason to be pedantic in your research, proofreading, and editing. You can even spend a little more time than you used to. For me, it’s important to spend an extra hour of work to keep my client happy.  Remember that, the value of being paid is the ability to provide remarkable copy to make your client more profitable.

Meet deadlines

You have to submit on time, especially when this is the third time you’ve given the excuse why you didn’t submit your copy. It doesn’t matter if your sister is going through a divorce. Add a day or two to your deadline before you submit your articles to your clients to give you wiggle room. I tell you, they will be happy when you submit the articles earlier than promised. Don’t think it’s OK to miss deadlines because this is not negotiable. If you can’t keep it, look for another career.

Don’t complain.

We hire copywriters to help shoulder some of our marketing stresses. If you want a project, don’t complain about not having enough information, or a short deadline. If the parameters of the project don’t suit you, say so upfront. Don’t challenge the client’s parameters.

Ask the right questions

Learn to ask the right questions to help your project go more smoothly and know what to expect. If it’s not clear, build your assumptions based on your estimate and notify the client of the project in terms of the project your estimate is based on. Nobody likes surprises when work has to be carefully estimated and scheduled.

Stay in touch

Stay in touch to help put the client’s mind at ease. It can be unnerving for clients to send money and wait what a copywriter produces.

Follow up on your copywriting work

Let your client know that you’ve checked the website you’re writing to show that you’re genuinely interested in the project. In fact, I even proofread the website with no extra charge. I believe that this attention to details is valuable to them. After all, it’s all about making your clients happy, right?

Don’t be a real pain in the neck to work with like many freelance copywriters. Take a fresh look at how you’re treating your clients today.  If you want to discover about The World’s Best-Kept Copywriting Secrets, check this out.

How Do We Keep Our Copywriting Fresh?

It’s easy to fall into a rut if you’ve been a copywriter for some time because everything you write seems to sound the same. As a copywriter, I don’t want to create it, myself nor see stale writing on my desk from people I hire.

So, how do we keep our copywriting fresh?

Reading and exposure to other writer’s styles will help you write better. Read magazines, novels, and blogs to give you ideas, ideas to diversify your vocabulary, and show you fresh perspective to describe something without being boring. I love reading subjects beyond my usual range.

Some of the great places to pick up ideas are personal ads, product reviews and blog comments. I love to see what the customers and the common people are saying, and what they care about.

Go to crowded places – to hear other people talk and what they are saying. This will expose you to different points of view, and ways of thinking. It doesn’t even have to be related to your client’s product.

Avoid being “dated” – like using popular phrases because soon they become clichés and lose their freshness.

Learn About The Current Reading Habits – today fast pace life has contributed to the reduction of reading. People are busier and read less for enjoyment. They read shorter articles like do-it-yourself or how to materials, news, and more illustrated materials.

How Can We Command A Reading?

We don’t have to collect more pictures and write clever captions. We don’t have to write it short and crappy. Instead, we have to write with such clarity that even the busiest person will make time to read it.

I’ve been writing for as long as I can remember. Then again, I found it difficult to develop a writing exercise plan for myself at first. Even so, I try to learn a new word every day to add range of words that bring freshness to my copy. I have also developed the outlining skills to help improve my form and clarity. And, whenever I have an idea, I write it down because I know that it is the beginning of a great book, or article. I know there is so much to learn, and I have all the time in the world for it. Now I find it easier to step outside myself and write ideas in words that set my copy on fire.

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