Can Great Products and Services Replicate Online Results?

Can Great Products and Services Replicate Online Results

 Can Great Products and Services Replicate Online Results

Many businesses assume that because they have great products and services, they could replicate the online results. While a good reputation can help you reach out to clients, getting new clients and convincing Google you deserve a high ranking takes a lot of time and effort.

Online competition is the biggest challenge small and medium businesses are facing in California. While search marketing has leveled the playing field to allow businesses to compete not only locally but internationally, expert SEO services like Mezzologic will help you dominate your market and climb the rankings.

What Is Search Engine Optimization?

Search Engine optimization involves improving your web pages ranking for queries related to your brand, product, business, or service on Yahoo, Google, and Bing.

Various strategies are employed by marketing experts for the websites to get top ranks by utilizing specific keyword phrases used by people searching for your business.

Effective SEO involves a deep understanding of intricate ranking factors and algorithms by aligning with best practices and exceeding the standards of search engines.

If your business goal is to achieve the number-one position on Google’s first page, your business involved thorough application of the techniques and guidelines in the content, design, coding, architecture, linking, localization, promotion and personalization of your website.

Why Do You Need SEO?

SEO means letting the search engine, and people know that your website exists which increases visitors or targeted traffic to your website.

Having a website is not enough. It takes months of continuous implementation and adjustments, although some basic results like search engine indexing can be displayed on search results. To ensure success and high-impact results SEO should be a long-term effort, and in-depth experience is required to gain more ROI.

Doing SEO by yourself is time-consuming and very tedious. However, by getting the help of an exceptional service to do it for you could take your business to the next level and make it more visible to the Internet.

How should you hire an SEO service?

Before you decide to hire an SEO service for

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How Do Copywriters Make Their Clients Happy?

When I started writing in the 80s, I didn’t show any of my copies to the clients until they are finished. However, two years ago, I took a different approach. I try to make my copywriting process interactive by showing the first draft so that my clients can tell me if they needed revisions.

I know how my clients hate surprises. So, when they get my first draft, they can already envision the final piece. Here are some of the simple tips, I have tried to eliminate surprises when writing copies for my clients.

  1. The first thing I do is listen to what my clients need, take notes, and ask loads of questions to clarify what is required. I don’t second guess what my client wants nor do I write what I think they should have.  I always ask what they want to achieve in this project.
  2. I keep my clients in the loop, so they will know where I am at the project.
  3. I write a few headlines and pick about three or four then email it to them. If my clients have suggestions, I try to make revisions to incorporate them. At this point, they already approved the revised headline and expect them when they get the first draft.
  4. Then I write the first draft of 500 words and submit for feedback and revisions if required. This will make my clients more comfortable because they immediately see that the copy is on the right track.
  5. If I don’t understand something, I ask my clients for some additional points for clarification. Most of the time, I incorporate his written answer into the copy and do a bit of editing for a smoother flow.
  6. For a technical product, I go through the resource material my clients provide to make sure that the copy is technically accurate. I write a couple of sentences about the product facts and submit them to my clients, so they can make corrections.  When I finally write the body copy, I insert the appropriate preapproved sentences. This makes my client happy because my description is accurate.
  7. If I am not sure whether I have fully grasped the concept of the copy I am writing about, I send them to my clients for correction. This will make sure that the copy is 98% correct. Fewer revisions are needed so the second draft turns around more quickly. The clients will feel happy because they feel they own the copy since they were part of the copywriting process.
  8. If you make a mistake, take responsibility and don’t try to bluff your way out of it. This will only make things worse.
  9. And the best part of it all is to say ‘thank you for your business.’ It doesn’t take a lot to thank them, so do it.

If you want to earn more money, keep your clients happy. Remember, this is a big part of marketing.

Do you have some tips to make your clients happy? Leave your comment below and let’s see how many different ways we can come up with.

How Copywriters Keep Their Clients?

We all know that it’s easier to keep an existing client than getting a new one. We all know that the most challenging part is not the writing but keeping our clients. However, copywriters get lazy and it’s annoying when copywriters who have done a great work before will commit client losing blunders.

Clients don’t choose a copywriter based on “price” but “value.” And, the best way to improve your value is by providing excellent customer experience so that they will refer you to their friends.

Submit a first-rate copy

You can’t be lazy just because your client loved your first project. In fact, you have all the more reason to be pedantic in your research, proofreading, and editing. You can even spend a little more time than you used to. For me, it’s important to spend an extra hour of work to keep my client happy.  Remember that, the value of being paid is the ability to provide remarkable copy to make your client more profitable.

Meet deadlines

You have to submit on time, especially when this is the third time you’ve given the excuse why you didn’t submit your copy. It doesn’t matter if your sister is going through a divorce. Add a day or two to your deadline before you submit your articles to your clients to give you wiggle room. I tell you, they will be happy when you submit the articles earlier than promised. Don’t think it’s OK to miss deadlines because this is not negotiable. If you can’t keep it, look for another career.

Don’t complain.

We hire copywriters to help shoulder some of our marketing stresses. If you want a project, don’t complain about not having enough information, or a short deadline. If the parameters of the project don’t suit you, say so upfront. Don’t challenge the client’s parameters.

Ask the right questions

Learn to ask the right questions to help your project go more smoothly and know what to expect. If it’s not clear, build your assumptions based on your estimate and notify the client of the project in terms of the project your estimate is based on. Nobody likes surprises when work has to be carefully estimated and scheduled.

Stay in touch

Stay in touch to help put the client’s mind at ease. It can be unnerving for clients to send money and wait what a copywriter produces.

Follow up on your copywriting work

Let your client know that you’ve checked the website you’re writing to show that you’re genuinely interested in the project. In fact, I even proofread the website with no extra charge. I believe that this attention to details is valuable to them. After all, it’s all about making your clients happy, right?

Don’t be a real pain in the neck to work with like many freelance copywriters. Take a fresh look at how you’re treating your clients today.  If you want to discover about The World’s Best-Kept Copywriting Secrets, check this out.