We all know that it’s easier to keep an existing client than getting a new one. We all know that the most challenging part is not the writing but keeping our clients. However, copywriters get lazy and it’s annoying when copywriters who have done a great work before will commit client losing blunders.
Clients don’t choose a copywriter based on “price” but “value.” And, the best way to improve your value is by providing excellent customer experience so that they will refer you to their friends.
Submit a first-rate copy
You can’t be lazy just because your client loved your first project. In fact, you have all the more reason to be pedantic in your research, proofreading, and editing. You can even spend a little more time than you used to. For me, it’s important to spend an extra hour of work to keep my client happy. Remember that, the value of being paid is the ability to provide remarkable copy to make your client more profitable.
You have to submit on time, especially when this is the third time you’ve given the excuse why you didn’t submit your copy. It doesn’t matter if your sister is going through a divorce. Add a day or two to your deadline before you submit your articles to your clients to give you wiggle room. I tell you, they will be happy when you submit the articles earlier than promised. Don’t think it’s OK to miss deadlines because this is not negotiable. If you can’t keep it, look for another career.
We hire copywriters to help shoulder some of our marketing stresses. If you want a project, don’t complain about not having enough information, or a short deadline. If the parameters of the project don’t suit you, say so upfront. Don’t challenge the client’s parameters.
Ask the right questions
Learn to ask the right questions to help your project go more smoothly and know what to expect. If it’s not clear, build your assumptions based on your estimate and notify the client of the project in terms of the project your estimate is based on. Nobody likes surprises when work has to be carefully estimated and scheduled.
Stay in touch
Stay in touch to help put the client’s mind at ease. It can be unnerving for clients to send money and wait what a copywriter produces.
Follow up on your copywriting work
Let your client know that you’ve checked the website you’re writing to show that you’re genuinely interested in the project. In fact, I even proofread the website with no extra charge. I believe that this attention to details is valuable to them. After all, it’s all about making your clients happy, right?
Don’t be a real pain in the neck to work with like many freelance copywriters. Take a fresh look at how you’re treating your clients today. If you want to discover about The World’s Best-Kept Copywriting Secrets, check this out.