It’s easy to fall into a rut if you’ve been a copywriter for some time because everything you write seems to sound the same. As a copywriter, I don’t want to create it, myself nor see stale writing on my desk from people I hire.
So, how do we keep our copywriting fresh?
Reading and exposure to other writer’s styles will help you write better. Read magazines, novels, and blogs to give you ideas, ideas to diversify your vocabulary, and show you fresh perspective to describe something without being boring. I love reading subjects beyond my usual range.
Some of the great places to pick up ideas are personal ads, product reviews and blog comments. I love to see what the customers and the common people are saying, and what they care about.
Go to crowded places – to hear other people talk and what they are saying. This will expose you to different points of view, and ways of thinking. It doesn’t even have to be related to your client’s product.
Avoid being “dated” – like using popular phrases because soon they become clichés and lose their freshness.
Learn About The Current Reading Habits – today fast pace life has contributed to the reduction of reading. People are busier and read less for enjoyment. They read shorter articles like do-it-yourself or how to materials, news, and more illustrated materials.
How Can We Command A Reading?
We don’t have to collect more pictures and write clever captions. We don’t have to write it short and crappy. Instead, we have to write with such clarity that even the busiest person will make time to read it.
I’ve been writing for as long as I can remember. Then again, I found it difficult to develop a writing exercise plan for myself at first. Even so, I try to learn a new word every day to add range of words that bring freshness to my copy. I have also developed the outlining skills to help improve my form and clarity. And, whenever I have an idea, I write it down because I know that it is the beginning of a great book, or article. I know there is so much to learn, and I have all the time in the world for it. Now I find it easier to step outside myself and write ideas in words that set my copy on fire.
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